I’m tired. I’ve spent almost the whole day publicising Lady Jane Lumley’s Iphigenia, a Rose Company production and this blog is the final thing on my to do list.
I’ve contacted: two radio stations; two local newspapers and (very scarily) one national paper; several schools and other educational establishments; some theatres; an online local website; as well as family, friends and any and every person I can think of who might conceivably be interested.
Word of mouth comes next – and I will be talking incessantly about Iphigenia between now and the show in a month’s time. (If you meet me over the next few weeks, you have been warned!)
I started by saying I was tired, though: I am; I don’t find publicising shows easy. Not easy at all – and I never have. Publicity has to be done early in the rehearsal process in order to give an audience time to organise diaries and buy tickets, but as it is early, it always feels strange to me because the show has yet to really take shape, so I generally don’t feel absolutely certain what it is I’m publicising and I don’t want to give mis-information or to under-sell. This time is a little easier because November’s Iphigenia is a revival of July’s show, so I have much, much more idea than I sometimes do!
I also find the self-promotion aspect of publicity difficult – and I know I’m a long way from being alone in this. Many performance artists/makers are essentially private, even shy, people, but in order to gain the audiences they need/crave, they have to confidently promote themselves and their work. As a director, I try to look at it as largely advertising the talent and work of my team, which I find much easier to do than focusing on myself. To help with this, I aim only to work with people whose talent and commitment I rate and on projects/productions in which I really believe. The Rose Company’s Iphigenia is no exception to this and I’m already excited about – and proud of – its cast and designer.
So, onto the shameless plug of the title – you knew it was coming! Please make time to see The Rose Company, Lancaster’s new all-female company, perform Lady Jane Lumley’s Iphigenia this November.
Lancaster Castle – November 19, 20, 21 – 7.30pm
Homerton College, Cambridge – November 23 – 4pm
UCL, London – November 24 – 3pm
Running time is approximately 70 minutes and tickets are £5 for all venues. They can be reserved by contacting The Rose Company on email@example.com and payment should be made in cash on the door of the production.
Don’t miss the chance to see this extremely rarely performed gem – the first piece of dramatic literature by a woman in English and the first known translation of Euripides into English.
Hope to see you at one of the shows – and please tell your friends!